Email Marketing Tools

About 10 years ago you could buy a list of 100 email leads and send them out from your own ISP. Things have changed with email marketing... A LOT!

Try doing that now and you will have your ISP shut down, possibly fined. 100 email leads is not even a drop in the bucket. With the speed of technology, you need the right tools to automate, create, follow-up, and help build your business.

The following is a list of the tools we recommend you utilized in marketing your business. This is a time-tested and guru-endorsed set of tools.

Autoresponders (ARs) are one of the greatest inventions on the entire internet. ARs send out a series of messages to your leads over time. For example:

Day 1 - They get message #1
Day 3 - They get message #2
Day 6 - They get message #3
Day 10 - They get message #4
etc.

In most cases, you can set messsages to go out for a full year. I can't think of any reason why someone would not use an AR. You do the work one time of pre-loading a series of messages (say, 10 messages to be delivered over 30 days). That's it. You don't have to do anything else. The AR will do all the work for you, 24/7. It is the ultimte recruiting tool.

Now, there are two different types of autoresponders: Open-Loop and Closed Loop. Ultimately, you will want both kinds, but you need to understand the difference.

Open-Loop Autoresponders are the kind you use to import leads you've purchased. If you buy leads, you need one of these. You will put in a short series of messages (5-10 messages) that will be sent to your leads. The purpose is to drive traffic to your website.

The positive - you can import leads you've purchased. The negative - deliverability can be lower with this type of AR. That is normal, and if you know that going in, you understand it. The reason for this is some ISP's will block or black list some IP Addresses of autoresponders who import leads.

A good open-loop AR can beat this some of the time, but you will still lose a certain percentage of your leads. That's just the way it is. That is why it is important to have a larger list of leads. It helps put more numbers in your favor.

Closed-Loop Autoresponders are for people who are sending the traffic from their open loop AR to their OWN website. On this website will typically be some information, an online movie, audio, or something that will direct a visitor to enter their name and email address (or more).

Therefore, you are "capturing" your prospects information into your closed-loop AR. At this point your much more qualified and targeted prospect will begin to receive another series of messages with much greater detail about your business. I would recommend a long series of messages (maybe 15 - 40 messages) spread out over 3-12 months.

The positive - deliverability rates with closed loop ARs is very high. I get 97-99% on a consistent basis. The negative - you can not import your leads into a closed loop.

Two different types of AR's for two different purposes. We have a list of recommended Autosesponders of both types here:

          Recommended Autoresponders

They say that the fear of public speaking is one of the greatest fears. Well, I believe writing a series of messages is too.

If you're going to ues an autoresponder then you are going to need to write several messages - at least 7, and mabye as many as 40. Most people have one or two good messages in them, but how do you write 10, or 20, or more?

You don't. You have a tool do it for you. Sure, you will want your own personal touch in your messages, but fresh ideas and content is needed.

We highly recommend a tool on our Scripts page that can do this for you. It's not some cheezy tool either. It was created by one of the #1 trainers in network marketing. I highly recommend you get a hold of this tool. And, it's not just for writing autoresponder messages. It can be used for writing content for your website, other email coorespondence, or other items that require creativity and persuaion.

          Recommended Email Scripts

We briefly mentioned lead capture pages (also known as squeeze pages or landing pages) above under closed-loop autoresponders. Basically, this is YOUR website. It is not your company website you received when you joined your company. It is a website you own and is hosted on your own domain.

This is the natural progression in using autoresponders. You will want to send leads to YOUR website and not someone else's. Why? Because you want to build your targeted list of prospects. Imagine over time building your own list of hundreds and even thousands of prospects on your list.

They would not only be receiving follow-up messages from your closed-loop AR, but you could send them broadcast messages about special promotions, a new business you're in, or anything. This is YOUR list.

If you ask almost any of the top internet marketers what their greatest asset is, it is their list. And you can only build a list by sending them to your own website.

Most of us are not skilled in HTML, graphic design, persuasive content, and many of the elements that go into a successful web page in order to improve conversion rates of our visitors to opt-in to our site.

That is why we recommend a tool for you to use. It can help you put together some incredible landing pages with no previous skill required.

          Recommended Landing Page Tool

Here's the bottom line. The common denominator to success in network marketing or MLM is duplication. These are all tools you can recommend to your downline and they can easily use too.

Even if you could do it yourself, why would you? Doing it yourself is the "employee" in you speaking. You need to let the "business owner" in you speak and use tools to build your business. Outsourcing and tools are the keys to take your business to a higher level.